Block Level two days Training Program on Using of E-Marketing and Social Media for Smart Sakhi’s and Community Leaders

Block Level two days Training Program on Using of E-Marketing and Social Media for Smart Sakhi’s and Community Leaders

 

Shakti Organisation, in collaboration with TrickleUp, successfully organized a block-level two-day’s training program was held on 4th to 5th September 2025 on Business Promotion through using of E-Marketing and Social Media at SRDTC, Ramanaguda.This initiative aimed to equip 20 Smart Sakhis and 5 Community Leaders with essential digital tools to strengthen entrepreneurship and sustainable livelihoods at the grassroots level SHG members

The whole sessions were facilitated by Mr. Rashmiranjan Sahu, E-Commerce Experts with the presence of Mrs. Utpaline Jena -Program officer from the Trickle up Foundation, in the company of active support from Shakti’s project staff of Ramanaguda. A per the training agenda, the participants were introduced to four key elements of digital tools, each designed to enhance their ability to operate in an increasingly digital ecosystem and directly benefit Self-Help Groups (SHGs) and their members.

1. Digital Payment Systems

Participants were trained in the use of secure and accessible digital payment platforms such as UPI, PhonePe, and Google Pay, through this tools SHG members can Enables cashless transactions, reduces dependency on middlemen, improves financial transparency, and empowers SHG members to handle their own finances confidently.

2. Social Media Platforms

The session highlighted how platforms like Facebook, WhatsApp, and Instagram can be used for brand building, customer engagement, and story telling.through this tools SHG members can Assists in marketing local products, reaching wider audiences, building brand identity, and networking with buyers, thereby increasing visibility and sales opportunities.

3. E-Commerce Platforms

Participants explored how small rural businesses can scale through platforms like Amazon, Flipkart, and local marketplaces. Topics included product listing, pricing, digital catalogs, and order management. Through these tools SHG members can Opens up new markets beyond the local area, increases income potential, and provides an opportunity for rural women entrepreneurs to run online businesses effectively.

4. Other Digital Tools

This included exposure to tools like Google Workspace (Docs, Sheets, Gmail), digital photography, and mobile stock management apps. Through these tools SHG members can enhances record-keeping, improves communication, boosts product presentation,

 and helps in professionalizing operations, making SHG enterprises more organized and efficient.

This capacity-building initiative empowered grassroots leaders with essential digital skills that align with the broader objectives of women’s economic empowerment and community-led development. The training received enthusiastic participation and positive feedback, laying a strong foundation for future digital transformation efforts in the cluster.

As a whole the training will help SHG members improve their income, expand their market reach, and manage their enterprises more efficiently using digital tools. in fact this initiative marks a significant step toward digital inclusion and economic empowerment for rural women entrepreneurs.