Block Level two days Training Program on Using of E-Marketing and Social Media for Smart Sakhi’s and Community Leaders

Block Level two days Training Program on Using of E-Marketing and Social Media for Smart Sakhi’s and Community Leaders

 

Shakti Organisation, in collaboration with TrickleUp, successfully organized a block-level two-day’s training program was held on 4th to 5th September 2025 on Business Promotion through using of E-Marketing and Social Media at SRDTC, Ramanaguda.This initiative aimed to equip 20 Smart Sakhis and 5 Community Leaders with essential digital tools to strengthen entrepreneurship and sustainable livelihoods at the grassroots level SHG members

The whole sessions were facilitated by Mr. Rashmiranjan Sahu, E-Commerce Experts with the presence of Mrs. Utpaline Jena -Program officer from the Trickle up Foundation, in the company of active support from Shakti’s project staff of Ramanaguda. A per the training agenda, the participants were introduced to four key elements of digital tools, each designed to enhance their ability to operate in an increasingly digital ecosystem and directly benefit Self-Help Groups (SHGs) and their members.

1. Digital Payment Systems

Participants were trained in the use of secure and accessible digital payment platforms such as UPI, PhonePe, and Google Pay, through this tools SHG members can Enables cashless transactions, reduces dependency on middlemen, improves financial transparency, and empowers SHG members to handle their own finances confidently.

2. Social Media Platforms

The session highlighted how platforms like Facebook, WhatsApp, and Instagram can be used for brand building, customer engagement, and story telling.through this tools SHG members can Assists in marketing local products, reaching wider audiences, building brand identity, and networking with buyers, thereby increasing visibility and sales opportunities.

3. E-Commerce Platforms

Participants explored how small rural businesses can scale through platforms like Amazon, Flipkart, and local marketplaces. Topics included product listing, pricing, digital catalogs, and order management. Through these tools SHG members can Opens up new markets beyond the local area, increases income potential, and provides an opportunity for rural women entrepreneurs to run online businesses effectively.

4. Other Digital Tools

This included exposure to tools like Google Workspace (Docs, Sheets, Gmail), digital photography, and mobile stock management apps. Through these tools SHG members can enhances record-keeping, improves communication, boosts product presentation,

 and helps in professionalizing operations, making SHG enterprises more organized and efficient.

This capacity-building initiative empowered grassroots leaders with essential digital skills that align with the broader objectives of women’s economic empowerment and community-led development. The training received enthusiastic participation and positive feedback, laying a strong foundation for future digital transformation efforts in the cluster.

As a whole the training will help SHG members improve their income, expand their market reach, and manage their enterprises more efficiently using digital tools. in fact this initiative marks a significant step toward digital inclusion and economic empowerment for rural women entrepreneurs. 

EMPOWERING WOMEN, STRENGTHENING FAMILIES

 

Shakti Organisation, through its committed Maternity Waiting Home (MWH) team in Kashipur Block, Rayagada, is proud to support the ongoing Swasth Nari, Sashakt Parivar Abhiyan (SNSPA) from 17 September to 2 October 2025. The campaign aims to improve women’s health and nutrition through early disease screening, maternal care, and community awareness.

In Kashipur block, Shakti’s MWH team is playing a critical coordination and implementation role, working alongside government health officials, ASHAs, and Anganwadi workers. They are mobilizing women from remote villages for screening camps, conducting awareness sessions, and ensuring timely referrals

More than just a health facility, the MWH under Shakti Organisation has become a trusted platform for health education, community empowerment, and access to life-saving services for underserved women in tribal regions.

This campaign is not just about health — it’s about equity, inclusion, and dignity for every woman. Shakti Organisation is honored to support this mission in volunteer partnership with the Government of Odisha.

Greening Lives Through Millets

 

Shakti Organisation is proudly leading the Sree Anna Abhiyan in the picturesque landscapes of Ramanaguda Block, Rayagada district, Odisha, marking another milestone in its decades-long commitment to empowering tribal farmers. This transformative initiative promotes the System of Millets Intensification (SMI), encouraging the adoption of sustainable, climate-resilient, and nutrition-focused agricultural practices. Covering 10 Gram Panchayats, 145 villages, and engaging 1,820 farmers across 600 hectares, the project is creating a lasting impact on both livelihoods and the environment.

Across the project area, farmers are actively involved in preparing their lands, removing weeds, and nurturing their crops with organic methods as per SMI guidelines. The once-dry fields now flourish with lush green millet plants, symbolizing renewal, resilience, and the spirit of collective growth.

Beyond boosting crop productivity, millet cultivation has evolved into a powerful movement for food security, nutritional well-being, and economic empowerment among the tribal communities of Rayagada. By blending traditional wisdom with modern techniques, Shakti Organisation continues to lead the way in restoring ecological balance and promoting self-reliant rural livelihoods — truly greening lives through millets.

Community Mental Health Program (CMHP) 2025 Launched in Rayagada & Kashipur

Shakti Organisation, in collaboration with The Live Love Laugh Foundation, has launched the Community Mental Health Program (CMHP) 2025 in Rayagada and Kashipur blocks of Odisha. The initiative focuses on improving access to mental health services and reducing stigma in rural and tribal areas where access to professional support is limited.

The program focuses on building a community-based mental health support system, where early intervention, awareness, and consistent care are central.

What the Program Offers

• Mental Health OPDs: Regular outpatient services are being conducted to offer clinical support, diagnosis, and treatment for common mental health conditions such as anxiety, depression, and trauma-related issues.

• Follow-up Support: Many people drop out of mental health care due to distance, cost, or social pressure. This program ensures consistent follow-ups, so no one is left behind once treatment begins.

• Community Champion Training: Over 100 local volunteers and workers are being trained to identify early signs of distress, offer first-line emotional support, and connect individuals to care. This is critical in areas with limited professional services.

• Street Plays & Awareness Campaigns: With over 48 street plays and campaigns planned, mental health messages are being delivered in local languages using relatable, everyday stories. This method helps break myths and normalizes seeking help.

• Home Visits & Open Talks: Trained teams conduct door-to-door visits, offering quiet, non-judgmental support in spaces where people feel most safe—inside their homes.

• Advocacy & Rights: Beyond care, the program promotes awareness of mental health as a basic human right. This includes the right to dignity, inclusion, and non-discrimination.

Why It’s Important

According to the National Mental Health Survey of India (2015-16), nearly 1 in 7 Indians experience mental health issues, but treatment gaps—especially in rural India—exceed 70–80%. Stigma, lack of awareness, and poor accessibility are major barriers.

Rayagada and Kashipur, being tribal-dominated and geographically remote, face higher risks due to poverty, displacement, and limited health infrastructure. CMHP 2025 addresses this gap by bringing services to the community itself.

This initiative sets a replicable model for rural mental health care, where awareness, accessibility, and empathy go hand-in-hand. Programs like CMHP 2025 are key to making mental wellness a priority— not just in urban centers, but at the grassroots.

Celebrating International Yoga Day with Shakti & Matrushakti Senior Citizens Home 🧘‍♀️✨

Every year, International Yoga Day becomes a beautiful reminder to reconnect — with our breath, our body, and our community. And for us, that reconnection finds its most soulful expression at Shakti & Matrushakti Senior Citizens Home, where this celebration has become a heartwarming tradition.

For years now, this space has opened its doors (and hearts) to Yoga Day — turning it into more than just a wellness event. It’s a ritual of love, healing, and shared energy between generations.

From the moment you walk in, there's a quiet kind of magic. The elders at Shakti & Matrushakti radiate wisdom, warmth, and grace that only comes with lived experience. Their presence grounds you. Their stories elevate you.

Why This Celebration Hits Different Every Time:

• Timeless energy: These aren’t just yoga sessions; they’re soulful exchanges. A blend of tradition and newness, where each breath carries a story.

• Community bonding: Young hearts and wise souls flowing together in asanas — bridging age with empathy.

• A culture of care: Thanks to Shakti Organisation, this isn't just a senior home — it's a sanctuary where every individual is seen, heard, and celebrated.

Big love to DLSA Rayagada for consistently showing up and being part of this tradition. Their presence amplifies the community spirit we all strive for. 💫

Every year, we leave a little more grounded, a little more inspired — reminded that yoga isn’t just about the body; it’s about presence, connection, and love across lifelines.

Here's to many more years of this meaningful tradition. 🌿
Until then — stay rooted, breathe deep, and let the wisdom flow.

Promoting Eco-Friendly Pulse Farming in Koraput, Odisha

Shakti Organisation is facilitating the implementation of the NFSM-TRFA Pulses scheme across all 14 blocks of Koraput District. The initiative aims to promote pulses cultivation in rice fallow lands, helping farmers utilize underused farmland while adopting eco-friendly and climate-smart practices.

As part of the program, pheromone traps were distributed to help farmers monitor and control pest populations without relying on chemical pesticides. This simple yet effective tool supports safer pest management and contributes to protecting soil and environmental health.

In addition, a distribution-cum-demonstration of solar light traps was conducted during the harvesting stage of lentil crops, in the presence of the Agricultural Officer (AO). These solar traps are a sustainable solution that attract and control pests during nighttime, reducing crop damage and pesticide usage.

By introducing these low-cost, environment-friendly technologies, the initiative supports farmers in improving yields, income, and resilience to climate change. Shakti Organisation continues to champion sustainable agriculture and rural empowerment through on-ground action and collaboration.

Material Distribution under Pre-Nutrition and Education Program

Shakti Organisation believes that every child deserves not just access to education and nutrition, but also the basic necessities that ensure their well-being and dignity. As part of its commitment to holistic child development, Shakti Organisation is facilitating the Pre-Nutrition and Education Program with support from the Jiv Daya Foundation.

This initiative reached out to children in the Ramanaguda Block of Rayagada District, Odisha, providing them with essential items to help them feel safe, warm, and confident as they grow and learn.

Distributed items included:

• 🧥 120 winter jackets

• 👟 120 pairs of shoes

• 🧦 240 pairs of socks

• 👕 120 T-shirts

• 👖 120 track pants

These aren’t just clothes—they are tools of empowerment. For many children, receiving something as simple as a warm jacket or a pair of shoes can mean a more comfortable journey to school, better health, and a boost in self-esteem.

This effort is part of a larger movement to bridge the gap between opportunity and access in underserved communities. With the generous support of the Jiv Daya Foundation, our program ensures that the children we serve are not held back by circumstances, but rather supported to step forward into a brighter future.

Shakti Organisation remains dedicated to fostering environments where every child feels safe, supported, and valued. Through thoughtful interventions and collaborative efforts, the organisation continues to create meaningful change—one small act at a time.

Together, let’s continue creating lasting change through small, meaningful actions. 💫

Shakti Organisation’s Poultry Initiative

Poultry for Economic Growth & Strengthening SHGs: Building Sustainable Livelihoods Through Community Empowerment

To boost rural self-sufficiency, Shakti Organisation, under the Mpowered Project, supported Self-Help Groups (SHGs) through poultry farming. 230 chicks were distributed to 23 SHGs, with each group receiving 10 chicks and hands-on poultry training. This initiative promotes income generation and nutrition security, helping families become self-reliant.Recognizing the role of SHGs in financial inclusion & entrepreneurship, Shakti provided guidance on market linkages, supply chain management, and business growth. This enables SHGs to scale their poultry ventures sustainably.

Impact & Future Growth

Through this initiative, SHG members are achieving: 

• Financial independence
• Better nutrition & livelihoods
• Entrepreneurial confidence

By fostering self-reliance & market access, Shakti Organisation is driving long-term grassroots empowerment.

Working Towards an EndToFilaria in Rayagada! 🦟🚫

Filariasis remains a major public health concern in several regions, affecting the lives of many. In a committed effort to combat this disease, Shakti Organisation, with the invaluable support of the National Health Mission (NHM), has launched a 40-day awareness program in the Rayagada block. This initiative aims to educate and empower communities to take preventive measures and actively contribute to the eradication of Filariasis.

Why This Initiative Matters

Filariasis is a mosquito-borne disease that can lead to severe health complications if left untreated. Through this campaign, we are focusing on: ✅ Educating communities about Filariasis and its prevention.
✅ Promoting the importance of Mass Drug Administration (MDA) for prevention.
✅ Encouraging early detection and timely treatment.
✅ Raising awareness about mosquito control measures to reduce transmission.

Impact So Far 🌍

Our dedicated team has been actively conducting door-to-door campaigns, interactive awareness sessions, and community engagement drives. By directly reaching out to households, we are ensuring that every individual understands the significance of disease prevention and timely treatment.

With continued efforts and support from the community, we believe that together we can #EndToFilaria and build a healthier future for Rayagada! 💪

Stay tuned for more updates on our mission to make Rayagada Filaria-Free! 🌟

International Women's Day

SHAKTI ORGANISATION PROUDLY WISHES EVERY WOMEN A HAPPY INTERNATIONAL WOMEN'S DAY, CELEBRATING STRENGTH, RESILIENCE, AND EMPOWERMENT! WISHING EVERY WOMEN TO HAPPY INTERNATIONAL WOMEN'S DAY 

On this International Women’s Day, Shakti Organisation honor the incredible power, resilience, and determination of women everywhere. Women are the backbone of families, communities, and societies. They nurture, lead, innovate, and break barriers with unwavering strength.

Since our inception in 1992, we have been working tirelessly towards women’s empowerment through various initiatives and programs:

🌿 Livelihood & Skill Development – Providing women with vocational training and financial literacy to ensure economic independence.

⚖️ Women’s Rights & Leadership – Educating and encouraging women to actively participate in decision-making processes and governance.

💜 Health & Well-being – Ensuring access to quality healthcare, maternal care, and awareness programs.

🏡 Safety & Social Inclusion – Advocating for gender equality and creating safe spaces where women can thrive.

Through these programs, we uplift and empower women, helping them break barriers and lead with confidence.

Women are not just dreamers; they are doers, creators, and leaders. On this Women’s Day, let’s celebrate their achievements and work towards a future where every woman has the freedom to soar, succeed, and shine.

✨ Empower a woman, and you empower the world! ✨

🤝 Strengthening Women’s Empowerment: Stakeholders' Meeting under the Mpowered Project

Under the Mpowered Project, a flagship initiative of Shakti Organisation for women's empowerment, a Stakeholders' Meeting was successfully held at Shakti Office, Ramanguda Block, Odisha.

The session brought together key stakeholders, including government officials such as BPM (OLM), BAO, BVO, BHO, BM (IBO), and BM (UGB), alongside Self-Help Groups (SHGs), to explore opportunities for convergence and strategize ways to strengthen the ecosystem that uplifts women.

💡 Key Discussions & Outcomes:
✅ Strengthening partnerships for greater community impact
✅ Exploring government schemes and opportunities for SHGs
✅ Actionable strategies to promote literacy, self-reliance, and #entrepreneurship
✅ Commitment to continuous progress through multi-stakeholder collaboration

The meeting emphasized the importance of fostering collaborations, addressing challenges, and building a sustainable future for women-led initiatives. Through policy alignment, skill development, and financial inclusion, we aim to empower women as leaders, entrepreneurs, and changemakers.

At Shakti Organisation, we remain committed to driving meaningful transformation in the lives of women. Together, we create impact!

SHAKTI's Campaign Towards a Tobacco-Free Future!

Gunupur, 7th February 2025 – Shakti Organisation, in partnership with Zilla Swastya Samiti, Rayagada, conducted a one-day training program for Sarpanches and Naib Sarpanches of Gunupur Panchayat Samiti. Held at the Gunupur Block Conference Hall, the program focused on the role of local leaders in implementing the National Tobacco Control Program (NTCP).

Dr. Mamata Choudhury, District Public Health Officer, led the session, emphasizing the importance of Panchayat leadership in promoting tobacco-free villages. Participants discussed the harmful effects of tobacco use and strategies for engaging communities in tobacco control.

At the end of the program, all Sarpanches and Naib Sarpanches took a collective pledge to promote tobacco-free initiatives in their villages. The event was also attended by Dr. Kali Prasad Panda, Medical Officer of Jaganathpur CHC, and Mrs. Sanjukta Bag, Assistant Manager of MCD.

Shakti Organisation continues its vital work in empowering local leaders to create healthier, tobacco-free communities.

How Rural India is Flourishing with Sustainable Initiatives

In a significant step towards enhancing rural livelihoods and promoting sustainable development, Mr. Prasad Indap, the National Coordinator of the Sansadiya Sankul Vikash Pariyojana, recently visited the Shakti Organisation office and its operational villages of Rayagada District, Odisha. These villages, including Kereda, Sorishpadar, Sikhajhola, Sanamuniga, Badamuniga, and Kerandiguda, are witnessing transformative change through various initiatives that are improving the lives of local communities.

During his visit, Mr. Indap explored SHAKTI's impactful livelihood initiatives that have become the cornerstone of the region’s development. Among the highlights were:

🌞 Solar Irrigation Systems: Reducing dependency on traditional, resource-intensive irrigation methods and increasing agricultural productivity.

🌿 Turmeric & Tamarind Processing Units: Providing a marketable value to locally grown crops, enhancing economic stability for farmers.

🥕 Vegetable Cultivation: Enabling families to diversify their produce and increase income through sustainable farming practices.

🐐 Goat Farming: Offering an income-generating activity that also promotes animal husbandry as a viable livelihood option.

👗 Tailoring Units: Providing women with skill-based employment opportunities that empower them economically and socially.

🍓 Strawberry Farming: Introducing high-value crops that are reshaping local agricultural practices and boosting income.

🍃 Leaf Plate Production: Encouraging eco-friendly production methods that also create job opportunities.

Throughout his visit, Mr. Indap engaged with beneficiaries of these initiatives, recognizing their resilience and hard work in the face of challenges. He pointed out several key takeaways from the visit:

✅ Boosted Employment Opportunities

✅ Empowering Women Through Skill Development

✅ Renewable Energy Driving Productivity

✅ Need for Better Market Linkages & Training

As we look to the future, it’s clear that these initiatives are making a significant difference in the lives of rural communities. However, there is still work to be done. By strengthening market linkages, expanding skill development opportunities, and continuing to invest in sustainable technologies, we can further elevate these communities and create a self-reliant rural economy.

Let’s join hands to support these initiatives and drive lasting change! 💪🌱

Republic Day Celebration at Shakti Senior Citizen's Home

Republic Day marks the adoption of the Indian Constitution and the birth of our republic on 26th January 1950 a monumental achievement for our nation.

This year, Shakti Organisation was honored by the visit of DSSO, DSWO, and SSSO, who joined us in commemorating this special occasion, strengthening our bond with the community and spreading the message of unity and respect for our country’s journey.

Sadly, in today’s world, this day has often become just another holiday, with many forgetting its true significance. People indulge in clubs and trips, disconnected from the roots of our freedom.

At Shakti Organization, we celebrate Republic Day with our senior citizens, reconnecting with the values and spirit of our country. It's our way of honoring the past and staying rooted in the pride of being Indian.

One such inspiring moment during our celebration this year came from Mr. Sabar, a 78-year-old senior citizen, who shared his experience of India’s independence. He recalled the days when he was part of the movement for freedom, a young boy who believed in the power of change. As he spoke, his eyes sparkled with pride and emotion, reminding everyone in the room of the sacrifices made by countless heroes to achieve the freedom we sometimes take for granted.

Mr. Sabar’s story was a powerful reminder of the values we often overlook in the modern world—the courage, the unity, and the determination that shaped our country. In his words, “We fought for freedom, not just for us, but for future generations. It’s now your turn to preserve it and carry it forward with pride.”

Let’s take a moment to reflect on such inspiring stories and reconnect with the true meaning of Republic Day. At Shakti Organization, we are proud to honor our roots and continue the legacy of a nation built on freedom, resilience, and unity.

Thank you for reading!